12 Things Successful People Do Differently   Leave a comment

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I’ve always been fascinated by people who are consistently successful at what they do; especially those who experience repeated success in many areas of their life throughout their lifetime.  In entertainment, I think of Clint Eastwood and Oprah Winfrey.  In business, I think of Steve Jobs and Warren Buffett.  We all have our own examples of super successful people like these who we admire.  But how do they do it?

Over the years I’ve studied the lives of numerous successful people.  I’ve read their books, watched their interviews, researched them online, etc.  And I’ve learned that most of them were not born into success; they simply did, and continue to do, things that help them realize their full potential.  Here are twelve things they do differently that the rest of us can easily emulate.

1.  They create and pursue S.M.A.R.T. goals.

Successful people are objective.  They have realistic targets in mind.  They know what they are looking for and why they are fighting for it.  Successful people create and pursue S.M.A.R.T. goals.

S.M.A.R.T. goals are Specific, Measurable, Attainable, Relevant, and Timely.  Let’s briefly review each:

  • Specific– A general goal would be, “Get in shape.” But a related specific goal would be, “Join a health club and workout 3 days a week for the next52 weeks.”  A specific goal has a far greater chance of being accomplished because it has defined parameters and constraints.
  • Measurable– There must be a logical system for measuring the progress of a goal.  To determine if your goal is measurable, ask yourself questions like:  How much time? How many total?  How will I know when the goal is accomplished? etc.  When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued efforts required to reach your goal.
  • Attainable– To be attainable, a goal must represent an objective toward which you are both willing and able to work.  In other words, the goal must be realistic.  The big question here is:  How can the goal be accomplished?
  • Relevant– Relevance stresses the importance of choosing goals that matter.  For example, an internet entrepreneur’s goal to “Make 75 tuna sandwiches by 2:00PM.” may be Specific, Measurable, Attainable, and Timely, but lacks Relevance to an entrepreneurs overarching objective of building a profitable online business.
  • Timely– A goal must be grounded within a time frame, giving the goal a target date.  A commitment to a deadline helps you focus your efforts on the completion of the goal on or before the due date.  This part of the S.M.A.R.T. goal criteria is intended to prevent goals from being overtaken by daily distractions.

When you identify S.M.A.R.T. goals that are truly important to you, you become motivated to figure out ways to attain them.  You develop the necessary attitude, abilities, and skills.  You can achieve almost any goal you set if you plan your steps wisely and establish a time frame that allows you to carry out those steps.  Goals that once seemed far away and out of reach eventually move closer and become attainable, not because your goals shrink, but because you grow and expand to match them.

2.  They take decisive and immediate action.

Sadly, very few people ever live to become the success story they dream about.  And there’s one simple reason why:

They never take action!

The acquisition of knowledge doesn’t mean you’re growing.  Growing happens when what you know changes how you live.   So many people live in a complete daze.  Actually, they don’t ‘live.’  They simply ‘get by’ because they never take the necessary action to make things happen – to seek their dreams.

It doesn’t matter if you have a genius IQ and a PhD in Quantum Physics, you can’t change anything or make any sort of real-world progress without taking action.  There’s a huge difference between knowing how to do something and actually doing it.  Knowledge and intelligence are both useless without action.  It’s as simple as that.

Success hinges on the simple act of making a decision to live – to absorb yourself in the process of going after your dreams and goals.  So make that decision.  And take action.  For some practical guidance on taking action I highly recommend Getting Things Done .

3.  They focus on being productive, not being busy.

In his book, The 4-Hour Workweek , Tim Ferris says, “Slow down and remember this:  Most things make no difference.  Being busy is often a form of mental laziness – lazy thinking and indiscriminate action.”  This is Ferris’ way of saying “work smarter, not harder,” which happens to be one of the most prevalent modern day personal development clichés.  But like most clichés, there’s a great deal of truth to it, and few people actually adhere to it.

Just take a quick look around.  The busy outnumber the productive by a wide margin.

Busy people are rushing all over the place, and running late half of the time.  They’re heading to work, conferences, meetings, social engagements, etc.  They barely have enough free time for family get-togethers and they rarely get enough sleep.  Yet, business emails are shooting out of their smart phones like machine gun bullets, and their daily planner is jammed to the brim with obligations.

Their busy schedule gives them an elevated sense of importance.  But it’s all an illusion.  They’re like hamsters running on a wheel.

The solution:  Slow down.  Breathe.  Review your commitments and goals.  Put first things first.  Do one thing at a time.  Start now.  Take a short break in two hours.  Repeat.

And always remember, results are more important than the time it takes to achieve them.

4.  They make logical, informed decisions.

Sometimes we do things that are permanently foolish simply because we are temporarily upset or excited.

Although emotional ‘gut instincts’ are effective in certain fleeting situations, when it comes to generating long-term, sustained growth in any area of life, emotional decisions often lead a person astray.  Decisions driven by heavy emotion typically contain minimal amounts of conscious thought, and are primarily based on momentary feelings instead of mindful awareness.

The best advice here is simple:  Don’t let your emotions trump your intelligence.  Slow down and think things through before you make any life-changing decisions.

5.  They avoid the trap of trying to make things perfect.

Many of us are perfectionists in our own right.  I know I am at times.  We set high bars for ourselves and put our best foot forward.  We dedicate copious amounts of time and attention to our work to maintain our high personal standards.  Our passion for excellence drives us to run the extra mile, never stopping, never relenting.  And this dedication towards perfection undoubtedly helps us achieve results…  So long as we don’t get carried away.

But what happens when we do get carried away with perfectionism?

We become disgruntled and discouraged when we fail to meet the (impossibly high) standards we set for ourselves, making us reluctant to take on new challenges or even finish tasks we’ve already started.  Our insistence on dotting every ‘I’ and crossing every ‘T’ breeds inefficiency, causing major delays, stress overload and subpar results.

True perfectionists have a hard time starting things and an even harder time finishing them, always.  I have a friend who has wanted to start a graphic design business for several years.  But she hasn’t yet.  Why?  When you sift through her extensive list of excuses it comes down to one simple problem:  She is a perfectionist.  Which means she doesn’t, and never will, think she’s good enough at graphic design to own and operate her own graphic design business.

Remember, the real world doesn’t reward perfectionists.  It rewards people who get things done.  And the only way to get things done is to be imperfect 99% of the time.  Only by wading through years of practice and imperfection can we begin to achieve momentary glimpses of the perfection.  So make a decision.  Take action, learn from the outcome, and repeat this method over and over again in all walks of life.  Also, check out Too Perfect .  It’s an excellent read on conquering perfectionism.

6.  They work outside of their comfort zone.

The number one thing I persistently see holding smart people back is their own reluctance to accept an opportunity simply because they don’t think they’re ready.  In other words, they feel uncomfortable and believe they require additional knowledge, skill, experience, etc. before they can aptly partake in the opportunity.  Sadly, this is the kind of thinking that stifles personal growth and success.

The truth is nobody ever feels 100% ready when an opportunity arises.  Because most great opportunities in life force us to grow emotionally and intellectually.  They force us to stretch ourselves and our comfort zones, which means we won’t feel totally comfortable at first.  And when we don’t feel comfortable, we don’t feel ready.

Significant moments of opportunity for personal growth and success will come and go throughout your lifetime.  If you are looking to make positive changes and new breakthroughs in your life, you will need to embrace these moments of opportunity even though you will never feel 100% ready for them.

7.  They keep things simple.

Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.”  Nothing could be closer to the truth.  Here in the 21st century, where information moves at the speed of light and opportunities for innovation seem endless, we have an abundant array of choices when it comes to designing our lives and careers.  But sadly, an abundance of choice often leads to complication, confusion and inaction.

Several business and marketing studies have shown that the more product choices a consumer is faced with, the less products they typically buy.  After all, narrowing down the best product from a pool of three choices is certainly a lot easier than narrowing down the best product from a pool of three hundred choices.  If the purchasing decision is tough to make, most people will just give up.  Likewise, if you complicate your life by inundating yourself with too many choices, your subconscious mind will give up.

The solution is to simplify.  If you’re selling a product line, keep it simple.  And if you’re trying to make a decision about something in your life, don’t waste all your time evaluating every last detail of every possible option.  Choose something that you think will work and give it a shot.  If it doesn’t work out, learn what you can from the experience, choose something else and keep pressing forward.

8.  They focus on making small, continuous improvements.

Henry Ford once said, “Nothing is particularly hard if you divide it into small pieces.” The same concept configured as a question:  How do you eat an elephant?  Answer: One bite at a time.  This philosophy holds true for achieving your biggest goals.  Making small, positive changes – eating a little healthier, exercising a little, creating some small productive habits, for example – is an amazing way to get excited about life and slowly reach the level of success you aspire to.

And if you start small, you don’t need a lot of motivation to get started either.  The simple act of getting started and doing something will give you the momentum you need, and soon you’ll find yourself in a positive spiral of changes – one building on the other.  When I started doing this in my life, I was so excited I had to start this blog to share it with the world.

Start with just one activity, and make a plan for how you will deal with troubles when they arise.  For instance, if you’re trying to lose weight, come up with a list of healthy snacks you can eat when you get the craving for snacks.  It will be hard in the beginning, but it will get easier.  And that’s the whole point.  As your strength grows, you can take on bigger challenges.

9.  They measure and track their progress.

Successful people are not only working in their job/business, they are also working on it.  They step back and assess their progress regularly.  They track themselves against their goals and clearly know what needs to be done to excel and accelerate.

You can’t control what you don’t properly measure.  If you track the wrong things you’ll be completely blind to potential opportunities as they appear over the horizon.  Imagine if, while running a small business, you made it a point to keep track of how many pencils and paperclips you used.  Would that make any sense?  No!  Because pencils and paperclips are not a measure of what’s important for a business.  Pencils and paperclips have no bearing on income, customer satisfaction, market growth, etc.

The proper approach is to figure out what your number one goal is and then track the things that directly relate to achieving that goal.  I recommend that you take some time right now to identify your number one goal, identify the most important things for you to keep track of, and then begin tracking them immediately.  On a weekly basis, plug the numbers into a spreadsheet and use the data to create weekly or monthly trend graphs so you can visualize your progress.  Then fine-tune your actions to get those trends to grow in your favor.

10.  They maintain a positive outlook as they learn from their mistakes.

Successful people concentrate on the positives – they look for the silver lining in every situation.  They know that it is their positivity that will take them to greatness.  If you want to be successful, you need to have a positive outlook toward life.  Life will test you again and again.  If you give in to internal negativity, you will never be able to achieve the marks you have targeted.

Remember, every mistake you make is progress.  Mistakes teach you important lessons.  Every time you make one, you’re one step closer to your goal.  The only mistake that can truly hurt you is choosing to do nothing simply because you’re too scared to make a mistake.

So don’t hesitate – don’t doubt yourself!  Don’t let your own negativity sabotage you.  Learn what you can and press forward.

11.  They spend time with the right people.

Successful people associate with people who are likeminded, focused, and supportive.  They socialize with people who create energy when they enter the room versus those who create energy when they leave.  They reach out to connected, influential individuals who are right for their dreams and goals.

You are the sum of the people you spend the most time with.  If you hang with the wrong people, they will negatively affect you.  But if you hang with the right people, you will become far more capable and successful than you ever could have been alone.  Find your tribe and work together to make a difference in all of your lives.  Tribes  by Seth Godin is a great read on this topic.

 12.  They maintain balance in their life.

If you ask most people to summarize what they want out of life they’ll shout out a list of things like: ‘fall in love,’ ‘make money,’ ‘spend time with family,’ ‘find happiness,’ ‘achieve goals,’ etc.  But sadly, a lot of people don’t balance their life properly to achieve these things.  Typically they’ll achieve one or two of them while completely neglecting the rest.  Let me give you two examples:

  • I know an extremely savvy businesswoman who made almost a million dollars online last year. Based on the success of her business, every entrepreneur I know looks up to her.  But guess what?  A few days ago, out of the blue, she told me that she’s depressed.  Why?  “I’m burnt out and lonely.  I just haven’t taken enough time for myself lately, and I feel like something is missing in my life,” she said.  “Wow!” I thought.  “One of the most successful people I know doesn’t feel successful because she isn’t happy with how she has balanced her life.”
  • I also know a surfer who surfs all day, every day on the beach in front of our condo complex in San Diego.  He’s one of the most lighthearted, optimistic guys I’ve ever met – usually smiling from ear to ear.  But he sleeps in a rusty van he co-owns with another surfer, and they both frequently panhandle tourists for money.  He has admitted to me that the stress of making enough money to eat often keeps him up at night.  So while I can’t deny that this man seems happy most of the time, I wouldn’t classify his life as a success story.

These are just two simple examples of imbalanced lifestyles that are holding people back from their full potential.  When you let your work life (or social life, family life, etc.) consume you, and all your energy is focused in that area, it’s extremely easy to lose your balance.  While drive and focus are important, if you’re going to get things done right, and be truly successful, you need to balance the various dimensions of your life.  Completely neglecting one dimension for another only leads to long-term frustration and stress.  For some practical guidance on balancing your life, I recommend Zen and the Art of Happiness .

HOW TO BEAT 8 JOB-SEARCH TIME WASTERS   Leave a comment

How to Beat 8 Job-Search Time-Wasters

Learn to identify your biggest time-wasters, you can turn those minutes and hours into productivity.

If you’re looking for work, you’re likely wasting time in one way or another. After years of working in a structured environment, you’re now your own boss in the job-search world, which has few clear guidelines.

 

But if you learn to identify your biggest time-wasters, you can turn those minutes and hours into productivity. Here are eight common job-search time-wasters and how you can beat them:

  1. Applying for everything.

You’re doing such a good job applying for jobs that you stop reading the job descriptions. If it’s within your function or industry, you let the application fly. It’s so inexpensive and so easy to shoot off a resume. Why wouldn’t you apply to one more?

Because you’re wasting your time and the time of the hiring company. Rather than applying for every job that even remotely fits your qualifications, clarify your specific job-search objectives and apply for jobs that fit what you’re looking for. Sending out fewer applications will allow you to spend more time on choosing jobs that are right for you and put more effort into those applications.

  1. Reconstructing your resume—again and again.

How many versions of your resume are on your computer? Do you even know?

Your resume should be used to entice employers. It’s a marketing tool to attract a call or e-mail from the hiring manager. While it makes sense to emphasize different aspects of your background, stop creating entirely new resumes for every job posting. Instead, have a few versions you can use again and again, depending on which job you’re applying for. While you’re at it, stop relying on your resume to land interviews. A far better strategy is networking.

  1. Falling into a cover letter craze.

Like with your resume, your cover letter is a document that takes way too much time to write as a custom document. Put effort into it, but don’t spend hours crafting the perfect pitch. Instead of starting a new cover letter from scratch every time you apply for a job, create a good cover letter template that you can tweak quickly—preferably in 15 minutes—for each job. Then move onto your next task.

 

  1. Bugging recruiters.

Recruiters are eager to play their role in the job market—helping their clients (companies) find qualified candidates. You’re either qualified for an opening or you’re not.

Multiple e-mails and phone calls will not make you appear more qualified. Instead, it may make you appear desperate. Follow-up with a recruiter, but don’t bug or annoy them, or they may not come to you the next time they have an opportunity.

  1. Becoming addicted to digital.

While spending time on the Internet can help your job search, it is possible to spend too much time on the Web, especially if you’re easily distracted by social media, online shopping or other Internet evils.

To avoid letting your digital addiction render you unproductive, create time windows when you work on your computer, smart phone or iPad. Then put the electronics down, and find other ways to boost your job search, like in-person networking, reading books about your industry or taking time off to recharge.

  1. Networking blind.

There’s a difference between networking and socializing. If you spend a week at various events simply re-connecting with your job search crew, you’re socializing. Blind networking, or collecting business cards and lunching with anyone and everyone who wants to meet with you, isn’t productive either.

Instead, network with a purpose. Decide who you want to know, and figure out how to meet those people on your target list. Communicate your specific job-search objectives. Ask a friend to introduce you to someone at one of your target companies. Rather than networking blind, build your network with your eyes wide open.

  1. Sucking on social networks.

Some job seekers have their mouths over the online fire hose and still feel thirsty; they’re signed up for every possible social media network. After all, if you have extra time and little structure in your life, why not? Isn’t this period without a job a good time to catch up with friends and family?

Sure—but only until it becomes a time-waster. Make sure you’re using social tools like LinkedIn, Twitter and Facebook to deliver needed outcomes in your job search. Use them strategically, not wastefully.

  1. Hyper-focusing on one job.

Do you feel you’re uniquely qualified for one specific job? Then create a plan to find warm entry points via your network. Follow application directions, and get a strong resume in the right person’s hands.

But if you don’t hear back in a week or two, don’t let that stop you from continuing the job search. Rather than thinking about that perfect job, focus on finding other perfect jobs. That way, if the first perfect job pans out, you’ll have the power of multiple options, which will help you interview and negotiate with confidence.

Posted September 3, 2014 by mikaljackson in Uncategorized

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Have you ever been so afraid of failing at something that you decided not to try it at all? Or has a fear of failure meant that, subconsciously, you undermined your own efforts to avoid the possibility of a larger failure?

Many of us have probably experienced this at one time or another. The fear of failing can be immobilizing – it can cause us to do nothing, and therefore resist moving forward. But when we allow fear to stop our forward progress in life, we’re likely to miss some great opportunities along the way.

In this article, we’ll examine fear of failure: what it means, what causes it, and how to overcome it to enjoy true success in work, and in life.

Causes of Fear of Failure

To find the causes of fear of failure, we first need to understand what “failure” actually means.

We all have different definitions of failure, simply because we all have different benchmarks, values, and belief systems. A failure to one person might simply be a great learning experience for someone else.

Many of us are afraid of failing, at least some of the time. But fear of failure (also called “atychiphobia”) is when we allow that fear to stop us doing the things that can move us forward to achieve our goals.

Fear of failure can be linked to many causes. For instance, having critical or unsupportive parents is a cause for some people. Because they were routinely undermined or humiliated in childhood, they carry those negative feelings into adulthood.

Experiencing a traumatic event at some point in your life can also be a cause. For example, say that several years ago you gave an important presentation in front of a large group, and you did very poorly. The experience might have been so terrible that you developed a fear of failure about other things. And you carry that fear even now, years later.

Signs of Fear of Failure

You might experience some of these symptoms if you have a fear of failure:

  • A reluctance to try new things or get involved in challenging projects.
  • Self-sabotage   – for example, procrastination, excessive anxiety, or a failure to follow through with goals.
  • Low self-esteem or self-confidence   – Commonly using negative statements such as “I’ll never be good enough to get that promotion,” or “I’m not smart enough to get on that team.”
  • Perfectionism – A willingness to try only those things that you know you’ll finish perfectly and successfully.

“Failure” – A Matter of Perspective

It’s almost impossible to go through life without experiencing some kind of failure. People who do so probably live so cautiously that they go nowhere. Put simply, they’re not really living at all.

The wonderful thing about failure is that it’s entirely up to us to decide how to look at it.

We can choose to see failure as “the end of the world,” or as proof of just how inadequate we are. Or, we can look at failure as the incredible learning experience that it often is. Every time we fail at something, we can choose to look for the lesson we’re meant to learn. These lessons are very important; they’re how we grow, and how we keep from making that same mistake again. Failures stop us only if we let them.

It’s easy to find successful people who have experienced failure. For example:

  • Michael Jordan is widely considered to be one of the greatest basketball players of all time. And yet, he was cut from his high school basketball team because his coach didn’t think he had enough skill.
  • Warren Buffet, one of the world’s richest and most successful businessmen, was rejected by Harvard University.
  • Richard Branson, owner of the Virgin empire, is a high school dropout.

Most of us will stumble and fall in life. Doors will get slammed in our faces, and we might make some bad decisions. But imagine if Michael Jordan had given up on his dream to play basketball when he was cut from that team. Imagine if Richard Branson had listened to the people who told him he’d never do anything worthwhile without a high school diploma.

Think of the opportunities you’ll miss if you let your failures stop you.

Failure can also teach us things about ourselves that we would never have learned otherwise. For instance, failure can help you discover how strong a person you are. Failing at something can help you discover your truest friends, or help you find unexpected motivation to succeed.

Often, valuable insights come only after a failure. Accepting and learning from those insights is key to succeeding in life.

Overcoming a Fear of Failure

It’s important to realize that in everything we do, there’s always a chance that we’ll fail. Facing that chance, and embracing it, is not only courageous – it also gives us a fuller, more rewarding life.

However, here are a few ways to reduce the fear of failing:

  • Analyze all potential outcomes – Many people experience fear of failure because they fear the unknown. Remove that fear by considering all of the potential outcomes of your decision. Our article Decision Trees   will teach you how to map possible outcomes visually.
  • Learn to think more positively – Positive thinking is an incredibly powerful way to build self-confidence and neutralize self-sabotage. Our articleThought Awareness, Rational Thinking, and Positive Thinking   is a comprehensive resource for learning how to change your thoughts.
  • Look at the worse-case scenario – In some cases, the worst case scenario may be genuinely disastrous, and it may be perfectly rational to fear failure. In other cases, however, this worst case may actually not be that bad, and recognizing this can help.
  • Have a contingency plan   – If you’re afraid of failing at something, having a “Plan B” in place can help you feel more confident about moving forward.

Using Goal Setting

If you have a fear of failure, you might be uncomfortable setting goals  . But goals help us define where we want to go in life. Without goals, we have no sure destination.

Many experts recommend visualization   as a powerful tool for goal setting. Imagining how life will be after you’ve reached your goal is a great motivator to keep you moving forward.

However, visualization might produce the opposite results in people who have a fear of failure. In the article “Tantalizing Fantasies: Positive Imagery Induces Negative Mood in Individuals High in Fear of Failure” (published in the journal Imagination, Cognition and Personality, Vol. 21, No. 4), researcher Thomas Langens showed that people who have a fear of failure were often left in a strong negative mood after being asked to visualize goals and goal attainment.

So, what can you do instead?

Start by setting a few small goals. These should be goals that are slightly, but not overwhelmingly, challenging. Think of these goals as “early wins” that are designed to help boost your confidence.

For example, if you’ve been too afraid to talk to the new department head (who has the power to give you the promotion you want), then make that your first goal. Plan to stop by her office during the next week to introduce yourself.

Or, imagine that you’ve dreamed of returning to school to get your MBA, but you’re convinced that you’re not smart enough to be accepted into business school. Set a goal to talk with a school counselor or admissions officer to see what’s required for admission.

Try to make your goals tiny steps on the route to much bigger goals. Don’t focus on the end picture: getting the promotion, or graduating with an MBA. Just focus on the next step: introducing yourself to the department head, and talking to an admissions officer. That’s it.

Taking one small step at a time will help build your confidence, keep you moving forward, and prevent you from getting overwhelmed with visions of your final goal.

Note:

Sometimes, fear of failure can be a symptom of a more serious mental health condition. If fear of failure affects your day-to-day life, it’s important to speak with your doctor to get advice.

Key Points

Many of us sometimes experience a fear of failure, but we mustn’t let that fear to stop us from moving forward.

Fear of failure can have several causes: from childhood events to mistakes we’ve made in our adult lives. It’s important to realize that we always have a choice: we can choose to be afraid, or we can choose not to be.

Start by setting small goals that will help build your confidence. Learn how to explore and evaluate all possible outcomes rationally and develop contingency plans; and practice thinking positively. By moving forward slowly but steadily, you’ll begin to overcome your fear of failure.

Posted June 6, 2014 by mikaljackson in Uncategorized

The Dash Movie   Leave a comment

Life works in strange ways. Joseph Epstein once said, “We do not choose to be born. We do not choose our parents, or the country of birth. We do not, most of us, choose to die; nor do we choose the time and conditions of our death. But within this realm of choicelessness, we do choose how we live.”

via The Dash Movie.

Posted February 8, 2014 by mikaljackson in Uncategorized

How To Handle An Inverted Job Market   Leave a comment

Networking 2.0: Penetrating the Job Market

Networking has become the career buzz-term of the decade. It is everywhere; and Lord knows we business faculty pound it into the heads of our students on a daily basis. We tell them to use LinkedIn, make calls, rehearse elevator speeches, collect cards, do informational meetings, send out hand written cards, never eat alone, consider it a full-time job, and never ever stop doing it. But the truth of the matter is that most of us do not do it very well. If we can get off the dime at all, it is usually when we are losing our job. Then we say, “Uh oh, I better start networking!” Sales people are good at it, and consultants better be good at it, or the distinction between consultant and unemployment quickly evaporates.

And even when we do network, it may have a directionless, organic feel to it. We call someone we know, meet with them and see what happens. If we do enough of this we believe that the numbers alone will drive some good things to us, but we probably wasted a lot of time doing it. This lack of planning is a little like having a new product to sell and wandering around the street trying to figure out who might like to buy it. What company or brand manager would ever launch a product that way? And here we are launching the most important product of our lives that way. It’s amazing.

So beyond just brow beating us all about networking: What else can be done? First, we can start thinking of ourselves as brands that we are launching or relaunching. After we have defined our brand (a subject for another column) we need to do two things: 1) Decide what segment of the market we are aiming at, and 2) build a strategy to penetrate it. The first of these is probably the simplest, but it is also passed over by many of us.

This brings us to penetration strategy—really the point of this column. Most of us understand that we need to think of networking as information and contact gathering, and not job requests. We understand that all networking conversations should end with the name of the next person to call. But what we may not understand is that we should be thinking of each contact from a target marketing point of view. The value and opportunity that each network contact presents varies widely. The challenges and goals of a conversation with a friend of a friend needs to be thought of very differently from a conversation with a senior vice president that we have never met before. And the payout from these different “markets” is also very different.

The table below provides an interesting way to understand network target markets. It does this by using two contact variables (level of influence and level of contact). Each of these cells represents a different micro market with different advantages. The goal for each is to go after what they have to offer with a clear strategy.

 

Cells 2 and 3 are the ones that we are likely to have the clearest opinion of. Cell 2 is made up of influential people whom we know and who know us. They are our “rich uncles” because they are the ones who are the most likely to have the ability and interest in finding us jobs. But the truth of the matter is that most of us do not have a network heavily stocked with rich uncles. If you have rich uncles, they should be carefully maintained, because clearly they are the most likely to help you find the best opportunity.

Cell 3 is the other obvious cell because we are most likely to view it as valueless—so we ignore it. But these people are not valueless. They are the thin edge of the wedge of your network. They have the least influence, but they are the people who can introduce us to one of the most valuable groups—their ground floor friends. You never know who they know.

Cell 3, the “ground floor friends,” may be the most important group. They can do several things for you; most importantly they can tell you about their company. This information includes where the opportunities are, who the decision makers are, what the culture is like, and how the hiring process works. In essence, they can be your internal information network (spies)—and there is no other cell that will provide this for you. They are also relatively easy to reach. So the thinnest edge of the wedge can quickly get you to this most important cell.

The challenge with Cell 1 (Distant Moguls) is that you don’t know them, and they do not know you. Getting to see them will require a bridge from another network member—most likely a rich uncle. These people owe you nothing and they are doing someone else a favor just to see you. Once you get in front of them your job is to quickly find a way to make some sort of personal connection and then make a clear and brief presentation of your brand. You will need to leave them with a memory, so that they will be able to say: “Oh I remember Mueller, he was the guy who…”

So building and using a robust network means doing several things:

  • Focus on the segment of the market that you want to work in;
  • If you have a rich uncle, cultivate the relationship further;
  • Work from the thin side of the wedge by cultivating your internal informers; and if you get to a mogul,
  • Be prepared with a clear brand description and a memorable personal connection.

This micro analysis will take the randomness out of your network building and lead you more quickly to your next career opportunity.

Posted January 23, 2014 by mikaljackson in Uncategorized

YOUR LIFE…Why it is the way it is and what you can do about it NOW~   Leave a comment

YOUR PERSONAL INVITATION!


OUR LIVES ARE BOUND BY THE CHOICES WE MAKE!
What will your 2014 choices be my friend?
As most of you know, I am not one who is attracted to the latest trends or culturally “in” thought processes!  I am a realist, who delivers my words from a deep conviction and demands that those I serve do just the same.
 
What I do know is this, each of us make choices, and those choices effect our success.  Coaches are not critics of your choices, but the effective coach is a supporter of your choices, and helps you look at the risks associated with your thinking.  With so many people around us with agendas that serve their interests it sometimes can be difficult to know what “noise” to blend with your own thinking – right?   
 
On January 15 at 12 noon EST I will be conducting a free webinar titled “Your Life….Why it is the way it is and what you can do about it now!”  In the past 6 years I have helped hundreds of people change their focus and change their lives.  Most of them made a decision to attend a free webinar, and from there they started to construct some new thinking which resulted in hopeful futures!  
 
So I am inviting you personally to attend this one hour session. What will YOUR choice be?  It costs you nothing but an hour of your time and the results could be life changing.  What choice will you make? I hope to see you in the webinar, that choice may be just the jump start you needed!  
 
Yes Mikal, I am signing up right now…”To Live Is To Adapt”
 
 
I look forward to seeing you on January 15 at 12 noon EST.  
 
Mikal
 V. Mikal Jackson CPC
on your mobile device:  http://jacksoncareerlifecoaching.mobi
800-984-8810
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IFPC isma
 
 
 
STAY CONNECTED:
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Posted January 13, 2014 by mikaljackson in Uncategorized

20 Tips For A Positive New Year In 2014!   Leave a comment

 

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1. Stay Positive. You can listen to the cynics and doubters and believe that success is impossible or you can trust that with faith and an optimistic attitude all things are possible.

2. Take a morning walk of gratitude. I call it a “Thank You Walk.” It will create a fertile mind ready for success.

3. Make your first meal the biggest and your last meal the smallest. Eat breakfast like a king, lunch like a prince and dinner like a college kid.

4. Zoom Focus. Each day when you wake up in the morning ask: “What are the three most important things I need to do today that will help me create the success I desire?” Then tune out all the distractions and focus on these actions.

5. Talk to yourself instead of listen to yourself. Instead of listening to your complaints, fears and doubts, talk to yourself and feed your mind with the words and encouragement you need to keep moving forward.

6. Remember that adversity is not a dead-end but a detour to a better outcome.

7. Don’t chase dollars or success. Decide to make a difference and build meaningful relationships and success will find you.

8. Get more sleep. You can’t replace sleep with a double latte.

9. Don’t waste your precious energy on gossip, energy vampires, issues of the past, negative thoughts or things you cannot control. Instead invest your energy in your purpose, people and the positive present moment.

10. Mentor someone and be mentored by someone.

11. Live with the 3 E’s. Energy, Enthusiasm, Empathy.

12. Remember there’s no such thing as an overnight success. There’s no substitute for hard work.

13. Believe that everything happens for a reason and expect good things to come out of challenging experiences.

14. Implement the No Complaining Rule. Remember that if you are complaining, you’re not leading.

15. Read more books than you did in 2013.

16. Don’t seek happiness. Instead decide to live with passion and purpose and happiness will find you.

17. Focus on “Get to” vs “Have to.” Each day focus on what you get to do, not what you have to do. Life is a gift not an obligation.

18. Each night before you go to bed complete the following statements:

I am thankful for __________.
Today I accomplished____________.

19. Smile and laugh more. They are natural anti-depressants.

20. Enjoy the ride. You only have one ride through life so make the most of it and enjoy it.

- See more at: http://www.profitgroove.com/20-tips-for-a-positive-new-year/#sthash.fow5mU5Y.dpuf

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