Life works in strange ways. Joseph Epstein once said, “We do not choose to be born. We do not choose our parents, or the country of birth. We do not, most of us, choose to die; nor do we choose the time and conditions of our death. But within this realm of choicelessness, we do choose how we live.”
via The Dash Movie.
Networking 2.0: Penetrating the Job Market
Networking has become the career buzz-term of the decade. It is everywhere; and Lord knows we business faculty pound it into the heads of our students on a daily basis. We tell them to use LinkedIn, make calls, rehearse elevator speeches, collect cards, do informational meetings, send out hand written cards, never eat alone, consider it a full-time job, and never ever stop doing it. But the truth of the matter is that most of us do not do it very well. If we can get off the dime at all, it is usually when we are losing our job. Then we say, “Uh oh, I better start networking!” Sales people are good at it, and consultants better be good at it, or the distinction between consultant and unemployment quickly evaporates.
And even when we do network, it may have a directionless, organic feel to it. We call someone we know, meet with them and see what happens. If we do enough of this we believe that the numbers alone will drive some good things to us, but we probably wasted a lot of time doing it. This lack of planning is a little like having a new product to sell and wandering around the street trying to figure out who might like to buy it. What company or brand manager would ever launch a product that way? And here we are launching the most important product of our lives that way. It’s amazing.
So beyond just brow beating us all about networking: What else can be done? First, we can start thinking of ourselves as brands that we are launching or relaunching. After we have defined our brand (a subject for another column) we need to do two things: 1) Decide what segment of the market we are aiming at, and 2) build a strategy to penetrate it. The first of these is probably the simplest, but it is also passed over by many of us.
This brings us to penetration strategy—really the point of this column. Most of us understand that we need to think of networking as information and contact gathering, and not job requests. We understand that all networking conversations should end with the name of the next person to call. But what we may not understand is that we should be thinking of each contact from a target marketing point of view. The value and opportunity that each network contact presents varies widely. The challenges and goals of a conversation with a friend of a friend needs to be thought of very differently from a conversation with a senior vice president that we have never met before. And the payout from these different “markets” is also very different.
The table below provides an interesting way to understand network target markets. It does this by using two contact variables (level of influence and level of contact). Each of these cells represents a different micro market with different advantages. The goal for each is to go after what they have to offer with a clear strategy.
Cells 2 and 3 are the ones that we are likely to have the clearest opinion of. Cell 2 is made up of influential people whom we know and who know us. They are our “rich uncles” because they are the ones who are the most likely to have the ability and interest in finding us jobs. But the truth of the matter is that most of us do not have a network heavily stocked with rich uncles. If you have rich uncles, they should be carefully maintained, because clearly they are the most likely to help you find the best opportunity.
Cell 3 is the other obvious cell because we are most likely to view it as valueless—so we ignore it. But these people are not valueless. They are the thin edge of the wedge of your network. They have the least influence, but they are the people who can introduce us to one of the most valuable groups—their ground floor friends. You never know who they know.
Cell 3, the “ground floor friends,” may be the most important group. They can do several things for you; most importantly they can tell you about their company. This information includes where the opportunities are, who the decision makers are, what the culture is like, and how the hiring process works. In essence, they can be your internal information network (spies)—and there is no other cell that will provide this for you. They are also relatively easy to reach. So the thinnest edge of the wedge can quickly get you to this most important cell.
The challenge with Cell 1 (Distant Moguls) is that you don’t know them, and they do not know you. Getting to see them will require a bridge from another network member—most likely a rich uncle. These people owe you nothing and they are doing someone else a favor just to see you. Once you get in front of them your job is to quickly find a way to make some sort of personal connection and then make a clear and brief presentation of your brand. You will need to leave them with a memory, so that they will be able to say: “Oh I remember Mueller, he was the guy who…”
So building and using a robust network means doing several things:
- Focus on the segment of the market that you want to work in;
- If you have a rich uncle, cultivate the relationship further;
- Work from the thin side of the wedge by cultivating your internal informers; and if you get to a mogul,
- Be prepared with a clear brand description and a memorable personal connection.
This micro analysis will take the randomness out of your network building and lead you more quickly to your next career opportunity.
1. Stay Positive. You can listen to the cynics and doubters and believe that success is impossible or you can trust that with faith and an optimistic attitude all things are possible.
2. Take a morning walk of gratitude. I call it a “Thank You Walk.” It will create a fertile mind ready for success.
3. Make your first meal the biggest and your last meal the smallest. Eat breakfast like a king, lunch like a prince and dinner like a college kid.
4. Zoom Focus. Each day when you wake up in the morning ask: “What are the three most important things I need to do today that will help me create the success I desire?” Then tune out all the distractions and focus on these actions.
5. Talk to yourself instead of listen to yourself. Instead of listening to your complaints, fears and doubts, talk to yourself and feed your mind with the words and encouragement you need to keep moving forward.
6. Remember that adversity is not a dead-end but a detour to a better outcome.
7. Don’t chase dollars or success. Decide to make a difference and build meaningful relationships and success will find you.
8. Get more sleep. You can’t replace sleep with a double latte.
9. Don’t waste your precious energy on gossip, energy vampires, issues of the past, negative thoughts or things you cannot control. Instead invest your energy in your purpose, people and the positive present moment.
10. Mentor someone and be mentored by someone.
11. Live with the 3 E’s. Energy, Enthusiasm, Empathy.
12. Remember there’s no such thing as an overnight success. There’s no substitute for hard work.
13. Believe that everything happens for a reason and expect good things to come out of challenging experiences.
14. Implement the No Complaining Rule. Remember that if you are complaining, you’re not leading.
15. Read more books than you did in 2013.
16. Don’t seek happiness. Instead decide to live with passion and purpose and happiness will find you.
17. Focus on “Get to” vs “Have to.” Each day focus on what you get to do, not what you have to do. Life is a gift not an obligation.
18. Each night before you go to bed complete the following statements:
I am thankful for __________.
Today I accomplished____________.
19. Smile and laugh more. They are natural anti-depressants.
20. Enjoy the ride. You only have one ride through life so make the most of it and enjoy it.
- See more at: http://www.profitgroove.com/20-tips-for-a-positive-new-year/#sthash.fow5mU5Y.dpuf
This plaintive question is one I’m asked a great deal. I’d like to give a few brief reasons you’re still unemployed.
1. You aren’t networking enough.
Almost all jobs these days are found through networking. If you’re applying through job boards, searching the internet, counting on recruiters or responding to want ads…you’re not doing enough. And, as I’ve said elsewhere, your resume is almost useless.
2. You interview poorly.
We have interviewed a few people for a job we have open (office assistant). While this is, admittedly, a lower-level position, I’m surprised and shocked at how poorly people interview. Chewing gum, not dressing for the interview, arguing, and saying what you will and won’t do are all interview killers.
3. You’re pierced.
Take out those facial piercings! Younger generation workers — this really turns off old farts like me. I won’t hire someone with a facial piercing or visible tattoo. It is unprofessional.
4. You didn’t shave.
Don’t go in with one of those “stubble beards.” Either actually have a beard or be clean-shaven. The people who are probably making the hiring decision really, really hate the three day stubble beards that are the norm among younger men.
5. You’re asking too much money.
Look, there is a “great reset” going on. Salaries are lower these days. We interviewed one person for a $30K job who had been making $70K. Frankly, we’re not going to hire someone with that huge of a salary gap. It isn’t the problem of employers you have lived beyond your means. Everyone is tight these days. Don’t go asking for a large salary and tons of perks. You might well have to bite the bullet and take much less to get off of the unemployment rolls.
6. You’re very overqualified.
Realistically, I’m not going to hire someone with 10+ years of experience with a great deal of responsibility in their last job for an entry-level job. Entry-level jobs will be filled by entry-level people. All you do when you apply for these things is annoy the employer. I know you might be desperate. But it is better to consult or start your own business, than to apply for entry-level jobs. When I see someone with extensive experience applying for an intern job, I’m not even going to interview them. I know that they’ll be gone in a heartbeat if something in their field comes along, and that they won’t stay and grow with my company. I also know they’re going to second guess me, not be coachable and generally be a pain in the neck. Don’t bother to apply for these jobs.
7. You’re “shotgun” applying.
I made the mistake of running an ad on one of the major job boards one time. BIG mistake. Everyone and their sibling applied, even with 0% of the qualifications. The rule of thumb is — if you don’t have at least 60% of the qualifications called for, don’t apply. You’re wasting your time.
8. You smoke.
Many of us won’t hire smokers. The smell on their clothes drives off customers. They get sick more often. They take excessive breaks. And, frankly, it’s a filthy and disgusting habit. Quit and quit now. Your career future, not to mention your life and your health, may depend on it.
9. Your job title has disappeared (or is endangered).
You’re probably not going to find much in real-estate or housing now. And while Defense is currently a good industry, it is going to be cut by the current Congress, though I suspect there will always be a market for things that kill and maim. But many job titles and industries have disappeared. Some jobs are being done by robots. Others are being done by people already in the company. It might be time to go back to school or change industries.
10. Your attitude stinks.
You might be coming across as having an arrogant or generally bad attitude. If someone is not upbeat and positive, I will rapidly end the interview.
11. You’re depressed.
Many people who have been laid off and can’t find work in a hurry need anti-depressants. Get on them if you need them. Just be careful which ones you use.
Some depression is normal during a time when you’ve lost your job. But if you’re always in a dark mood, crying, unmotivated and not sleeping, see your family doctor at once.
12. You’re angry.
Your anger is not hurting the “jerks” who fired you or laid you off. It is, however, killing you physically and killing your career. Get over it. Realistically, if you were fired, you most likely deserved it. If you were laid off, it was nothing personal…just a business decision. Deal with your anger before interviewing.
13. You didn’t follow the directions in the posting.
In our last job posting, we asked for a brief statement with a resume telling us why, after looking at our website, the candidate would like to work for us. Only two people even came close to following the directions! Do what you’re asked to do in the job posting or by the hiring authority. If you’re not going to do what your potential boss asks you to, you’re not going to do what he or she asks you to when you’re employed, now, are you?
14. You missed an important piece of the interviewing process.
We asked a candidate we liked to come to one of our events and meet our clients. She wrote us an e-mail and said she couldn’t make it, but wanted to continue to the next phase of interviewing. Well, that was the next phase of interviewing! This woman had posted she had been unemployed for two years. No wonder.
15. Ya yack too much!
More extroverts talk themselves out of jobs than into them. Shut the blank up, for crying out loud!
16. You’re evasive.
If you’re asked a question, answer it. Don’t beat around the bush, and don’t give stupid canned answers. A clear example of this is the number of people who say, when asked about a weakness, “I guess I’m just too much of a self-motivated, self-starter who is too hard on himself.” Stupid answer.
17. You can’t communicate.
Don’t make the interviewer crowbar information out of you. If you can’t communicate well, you won’t get employed. If you do happen, by some miracle, to get employed, you won’t last long.
18. You’re unprepared.
I’ll be very clear. If you go up against one of my highly prepared candidates, you’re going to lose and lose big. Don’t be cheap! Hire someone to help you with interviewing, networking and finding the hidden jobs. If you’re an executive in Denver Metro, talk to us about hiring us. If you’re elsewhere, find a good, honest career coach. But be careful.
While some people are long-term unemployed for no reason, we can usually see a reason when someone can’t seem to find a job. Those who have a great attitude and have been able to overcome depression, anger and unrealistic expectations, will usually land in a hurry. Good luck!
Watch for tomorrow’s blog to see how Jackson Career & Life Coaching can help you take hold of your life so that you create the experience you want, not just acept what you get! http://www.jacksonlifecoaching.com
Whatever Happened to my Resume?
Astronomers define a black hole as a region of space from which nothing, including light, can escape. I have often heard job seekers refer to the application process as a “black hole where resumes go, never to be heard from again”. Did you ever wonder why this is? Considering the frustration that can result from the online application process, I would like to shed some light on what really happens when you apply online. Not only will this provide you with an effective strategy to increase the odds of getting your resume into the right hands, but it might actually increase your level of sympathy for the HR professionals around town – ok, maybe just a little!
According to the Bureau of Labor Statistics (BOL), there are 6 job seekers for every opening. This is the worst ratio on record since the government starting tracking these numbers in 2000 and compares to a ratio of 1.6 to 1 in mid-2006. To gain an understanding of how this imbalance affects the hiring process, let’s take a look at what happens when a new job is posted.
Today, each new job posting elicits an average of 300-400 resumes. Some companies use software that automatically screens resumes for relevant key words. However, most ( ex.San Diego companies) use an actual person to screen resumes. Therefore, assuming the average HR professional spends 20 seconds reviewing each resume, they are committing over 2 hours to the identification of the top 5-10 resumes. Multiply this by 10 or 20 positions – the average number of openings managed by each HR professional – and they wind up spending 20 – 40 hours just screening resumes!
And for those of you who know people in the HR profession, screening resumes is far from their favorite pastime! Keep in mind that this same individual is most likely responsible for tracking and organizing these applications through their applicant tracking system (ATS) which, in some cases, is nothing more than a file folder, an excel spreadsheet, ACT! or a simple Outlook file.
It is now time to divide the resumes into the proverbial “A pile” and “B pile”. In some instances, there are literally two piles and in other cases, applicants are tagged as “hot prospect” (A) or “reject” (B) in the ATS. The all-powerful “A pile” represents candidates that were referred by an employee or “friend of the firm” and in some cases, it also includes the top 3-5% of online applicants. These “A pile” candidates will receive further consideration and perhaps even a phone call. The dreaded “B pile”, however, consists of the remaining resumes that will never again see the light of day! Unfortunately, if you were not able to secure an introduction into the firm, if you did not customize your resume to include the relevant key words, or if your resume does not offer that initial “wow factor”, chances are you will be sent to the “B pile”.
Once these piles are created, depending on the company, the HR professional will take one of two steps: she will either present these “A candidates” to the hiring manager for review or she will conduct an initial phone screen (in today’s market, the majority of first interviews are conducted by phone). Now the fun really begins! The next challenge facing the HR professional is whether or not the hiring manager provided enough detail and metrics to evaluate the applicants.
Assuming the answer is yes – and this is a big assumption – the HR professional then presents his recommendations to the hiring manager to determine which candidates will make it to the holy grail of job search – the in-person interview! Now the waiting begins. This waiting period may span from a few hours (not likely) to several weeks (a bit extreme). Once the decisions are made, the process continues with interviews, feedback, questions, more interviews, references, salary negotiations, background checks and finally – hopefully – an offer.
Meanwhile, back on the resume front, for those individuals whose resumes did not make it to the “A pile”, your poor resume is still sitting all alone in the company’s ATS, on their desk, in a file folder or in someone’s inbox. The odds of you getting an email – or heaven forbid an actual phone call – thanking you for taking the time to apply are minimal at best. In fact, while a few “best in class” companies will respond to each and every applicant, the average response rate to an online job application is less than 5%!
The first question, then, becomes: what can you do to ensure your resume doesn’t wind up alone in the “B pile”?
1. Apply only to those jobs where you possess 85% or more of the requirements.
2. Customize each resume to include every key word that is mentioned in the job description.
3. Develop a headline that provides a “wow factor”, uniquely defining your area of expertise.
4. Create 3 or 4 key sentences at the top of your resume to highlight your Unique Value Proposition (UVP).
5. Focus on promotions, results and direct contributions, not responsibilities and tasks.
The second question, and the one rarely considered, is: what can you do to ease the pain of the HR professional?
1. Focus on securing an introduction to the company through a mutual colleague; contact the hiring manager and/or HR professional to leverage the contact and get yourself on the radar screen.
2. Clearly indicate how your skills match up with the job requirements – don’t make them search for your relevant skills.
3. If you are unable to secure an introduction, call the HR professional and/or hiring manager 2 days after sending your resume, to ensure it was received; during this call, acknowledge that you are aware of the volume of resumes they have received, and request “5 minutes to provide 3 factors” that will demonstrate your fit for the position.
4. Send a thank you/follow up card by mail to the HR and/or hiring manager reminding them of the “3 factors”.
5. Develop a campaign to follow up with the HR and/or hiring manager on a weekly basis.
While the job market continues to have its challenges, developing and maintaining a consistent strategy will greatly increase your odds of getting your resume into the “A pile”. Today’s job market is about visibility and differentiation
Jackson Career & Life Coaching has been helping people get back to work for over 5 years. Our history tells us that once you have developed a market driven resume ( we create hundreds of them a year) and understand HOW to work the job market people get back to work… in the job they want not just the job they get! For a free coaching session and a REAL evaluation of your resume simply go to our web site at http://www.Jacksonlifecoaching.com and click on appointments to set up a free no obligation session with Mikal Jackson CPC, founder and Managing Director.
Finding a job in today’s job market is tougher than ever – it takes a lot of dedication, determination and good luck. It’s not easy to market your skills, to send in resume after resume, knowing that you will probably only hear back from about 1% of the companies and through it all, you have to network, keep your skills sharp and struggle to pay the bills. It’s probably one of the more difficult things you will ever have to face.
Despite everything, there is still another challenge that today’s job seeker faces – knowing yourself. You have to be able to recognize the lies that you tell yourself and really examine the myths that you believe to be true to overcome them and reach the next level in your career. Some of the things you will have to do will feel uncomfortable at first, but with practice, it gets easier.
Here are 5 myths aren’t true and that can really hurt a job search:
- Job seekers do not need to market themselves – I am always surprised by the number of people who are looking for work, yet are stubbornly resistant to the idea of marketing themselves. There seems to be this idea that personal branding and marketing are things that people do to reach the next level of their very professional career, not just to find a mid-level job. While its true that marketing is done by very professional, white collar executives, it’s just as helpful to job seekers who are looking for an entry-level, low-skill job. No matter what type of position you are looking for, personal branding and effective marketing tools show that you are looking for a career, not just another job. It impresses hiring managers and will help you land the job you want (even if you do not want a career).
- Networking is for executives and high level employees – Networking is another thing that many job seekers believe is only for other people, like executives. Spending time with other professional people, printing up some contact cards and meeting new people can be intimidating, but it’s the best way to find out about other job openings and it’s a well respected way of getting your foot in the door. Even if you are looking for a part-time job, networking can put you in the path of business owners and other people who could be in a position to help.
- Asking questions during an interview makes you appear too picky – During an interview, you should always, always ask questions. Before going to the interview, you should spend some time researching the company and getting an understanding of who they are, what they do and where they are heading. Even if you are applying for a job as the night janitor, knowing this information is a great way to really impress the interviewer. Ask questions about the corporate culture, about what the interviewer likes about the company and what happened to the person who had the job last. These types of questions show that you are interested in that particular job and that you are interviewing the company as well.
- My skills do not need to be updated – This is one that I’ve heard many, many times. People who have been out of work for more than 3 months, but less than a year, are the ones who are the most likely to believe that their skills do not need to be updated. Depending on the industry, this probably isn’t true. Even if it is, there are so many applicants for every open position, any job seeker is going to be competing against people that are hungrier, younger, more desperate for the job and who either still have a job or who have been out of work for less time. A hiring manger is going to prefer someone who is more current, so look for ways to update your skills while you are out of work.
- This is the way I was taught and the way I’ve always done it. I do not need to change – Out of all these myths, this one is probably the most harmful. I’ve heard people who have been in the workforce for 20 years or more say this and it never fails to surprise me. The fact is that the way that jobs are found today is completely different from how it was even just a decade ago. Now, it’s all about social media presence, marketing, functional resumes and networking. A neatly typed, two page resume that chronologically lists every job you’ve ever had, complete with an objective statement and a list of references screams, “Hopelessly out-of-date”. I’ve even talked with people who argued with the career counselor they hired about these issues and actively resisted change, claiming that the career adviser was in the wrong.
Change is scary and it can be very difficult to spot the areas where you could use some work. I think we all have blinders on when it comes to objectively spotting our own weaknesses. If any of these myths sound familiar to you, they might be areas where you could stand some improvement.